EO Overdrive: Friedman Explains How to Maximize Exposure
College Hunks Hauling Junk President Nick Friedman recently discussed the three steps to maximizing your company's exposure by connecting your content on EO's Overdrive blog.
According to Friedman,"The problem is that generating PR is a continuously evolving game, especially in the age of social media. You can’t throw a standard press release against the [Facebook] wall and expect fans to click. After all, your press release is up against funny cat videos and TED Talks."